UNIQLO’s line of UT shirts have seen some real hype (and gripe) in Singapore:
Which are a testament to their popularity amongst Singaporeans.
So throw in the fact that UTme! allows Singaporeans to localise and customise their UTs, you know it's gonna be big.
Typography designs of 10 Singaporean neighbourhoods
Because UNIQLO is celebrating their 10th year of making Singapore their home, they have collaborated with Singapore-based artist Ewe Jin Tee to create typography designs of 10 uniquely Singaporean neighbourhoods to be printed on UTme! shirts in a collection titled #UTWearYourHood.
You can even choose the size and style of fonts on each shirt design.
This is part of a larger UTme! Campaign, called #UTWearYourSingapore, which will see the rollout of other designs by local artists such as Iqbal, Edison Teo and Toby Tan across the year.
For the kay poh Singaporeans who can't wait, here are the designs available to print now:
1. Tiong Bahru
Tiong Bahru is one of my favourite neighbourhoods in Singapore because it screams "nostalgia".
From mature looking low-rise flats to hipster cafes, this place is like a playground for both the young and old.
Of course, no visit to Tiong Bahru is complete without going to Tiong Bahru Market for some ho liao (good food), and this design is based on the old signage display of the market's famous Chwee Kueh stall.
2. Tampines
Now an intrinsic part of Tampines' identity is this mural of a retro TV test pattern that is painted on a block of HDB flats.
Look back on the old school days of having to wait till 11am to watch TV by wearing this print on your shirt.
3. Bedok
The noodle-like lines in the word "Bedok" resembles mee pok from area's most famous dish - Bak Chor Mee from the famous Bedok North stall.
While I don't know much about Bedok (or the East in general, so sue me), nobody says no to a good bowl of Bak Chor Mee.
4. Toa Payoh
Did you know that this famous dragon playground at Toa Payoh was one of the earliest playgrounds designed by HDB?
If you’ve been a fan of this colourful heritage icon since young, why not wear it on your shirt?
5. Katong
Most people associate Katong with Katong Laksa, one of Singaporeans’ favourite local dishes.
However, what I personally love about the neighbourhood are their colourful Peranakan heritage houses.
In this design, the graphics and colour combination for the word “Katong” closely resembles actual houses in the Katong enclave.
6. Bukit Timah
With bougie restaurants, elite schools and multi-million dollar properties, Bukit Timah is very much Singapore's crazy rich enclave.
What some people might not be familiar with, however, is the now-defunct Bukit Timah Railway Station.
A hot spot for Instagrammers back in 2013-2014, the rails and railroad track signages in this design represents the iconic railroad tracks along the station.
7. Serangoon
Our family used to frequent Chomp Chomp Food Centre every time we went to visit my grandfather.
Even after he passed in 2004, we still made regular visits.
With two bites taken out of the word “Serangoon”, this design will definitely resonate with anyone who loves chomping down the food at Chomp Chomp.
8. Telok Blangah
In celebration of Henderson Waves are these wavy patterns in the words “Telok Blangah”, along with a graphic of this architectural beauty that appeared in a 2016 Hollywood movie starring Kristen Stewart.
9. Punggol
Singaporeans who haven't tried Punggol Nasi Lemak should be ashamed of themselves because good food is good food.
The 'o' in this design is replaced with a plate of Nasi Lemak, because Pungg-o.
10. Yishun
Someone once told me that Yishun is the 'ghetto' of Singapore, and it's not difficult to see why.
Incidents of cat abuse, gang activities, shoplifting and even a pawn shop robbery are so rife, it's a wonder why police haven't cordoned off the entire estate.
EJ takes a slightly abstract approach to this design by using overlapping letters and squirmy lines to bring out the drama-centric nature of Yishun.
Design and print your own shirt
If your neighbourhood isn’t featured in the above 10 designs, fret not.
UTme! allows customers to print their own designs on UNIQLO-quality cotton t-shirts, at only S$29.90 for adults and S$24.90 for kids.
You’ll be able to paint, insert texts and photographs or apply themed stickers on your shirts with in-store tablets.
Printing will only take around 15 minutes after payment, though this also depends on the complexity of your design, or on how many people are waiting in line.
If this floats your boat, head down to Level 3 of UNIQLO's Global Flagship store in Orchard Central now, as that’s the only location where this service is offered.
This post is patriotically sponsored by Uniqlo.
All images courtesy of Uniqlo Singapore
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