Koreans found 11-year-old girl eating ice cream so sexual, Baskin-Robbins had to apologise for commercial
Ella's mom backed up Baskin-Robbins.
Baskin-Robbins released a commercial starring a young girl eating their ice cream.
Here it is.
In case you can’t see it.
Now if you watched that and thought, what is wrong with it?
Chances are you are not one of the many Korean commenters who deemed the advertisement to be way too sexual.
This idea of the girl, 11-year-old Ella Gross, being portrayed in a sexual light appears to have arose after several comments from Korean commenters described her in sexual terms.
Some Koreans also took offence at not only the comments, but also Baskin Robbins for putting out an advertisement that provoked these reactions.
Baskin-Robbins Korea then removed the clip from YouTube and posted an apology.
According to Korea Times, Baskin-Robbins did state that the makeup on Ella was equivalent to makeup on other models her age, her outfits were also from a children’s clothes brand.
Unnecessary for an apology
One of the people defending Baskin-Robbins, for what appears to be a wholly innocuous video, was Ella’s mother.
She posted this on Ella’s Instagram, which she runs.
View this post on Instagram
I wanted to take a moment to address the reaction that Ella received to a recent project that she worked on with Baskin Robbins Korea. I’m saddened to see how certain segments of the Korean public reacted to this commercial. What was honestly meant to be a fun commercial for a new ice cream flavor is being perceived by them as something disgusting and horrific. As most women, I have many roles in my life. However, I am first and foremost a mother, a title in which I take great pride and value above anything else. Ella is my daughter who I would gladly give my life for. It pains me that people have lashed out in such a careless and combative way. Ella continues to grow up with strong faith in God and I pray she will be a role model for other girls. What matters most is how you are on the inside. Ella is a beautiful soul because she truly does not have any bad intentions. She is one of the most hard working, strongest, sweetest, down to earth girls you will ever meet. She is intelligent, she is humble, and she really is a great girl. To those that are rallying against the Baskin Robbins commercial, stop saying that you are doing this “for Ella.” She is surrounded and loved by many strong and powerful women who wholeheartedly have her best interests at heart and who are confused and angered by your hurtful and negative reactions to a beautiful child. To Ella’s fans, her friends and family that pour love onto our sweet girl, I truly want to say Thank You from the bottom of my heart. I have realized how a few words of kindness really mean more than a thousand words of hate. I am so thankful for you all! ~Ella’s Mom
Basically, she criticised those who saw anything sexual in that short commercial.
“What was honestly meant to be a fun commercial for a new ice cream flavor is being perceived by them as something disgusting and horrific.”
She also had strong words for those criticising the commercial from being filmed.
“To those that are rallying against the Baskin Robbins commercial, stop saying that you are doing this “for Ella.” She is surrounded and loved by many strong and powerful women who wholeheartedly have her best interests at heart and who are confused and angered by your hurtful and negative reactions to a beautiful child.”
YouTube commenters appear to have trouble seeing what the big issue is after seeing the commercial as well.
Image from Ella’s Instagram and YouTube
Content that keeps Mothership.sg going
Want to go JAPAN this year or not??
How long do you take to get to work? Very shag hor.
PMDs be lit when they don’t catch fire. That’s where UL2272 comes in.
Here’s an activity idea over the weekend! Free one, don’t need sign package.
We’re all for inspirational stories when we need a pick-me-up, or when we’re procrastinating and reading endless Mothership articles…