Kim Kardashian West has decided to trademark the word kimono for a new line of shapewear.

View this post on Instagram

Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS - 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft

A post shared by Kim Kardashian West (@kimkardashian) on Jun 25, 2019 at 6:00am PDT

And Japanese women are not impressed.

#KimOhNo starts trending on Twitter

Many of them took to Twitter to point out how Kardashian was disrespecting the original essence of the word as a traditional Japanese garment by turning it into a line of undergarments.

They also uploaded pictures of themselves dressed in actual kimonos, with the hashtag #KimOhNo.

Me wearing A #KIMONO with hakama for my graduation👘🎓🌸
Very sad to hear @kimkardashian has trademarked “Kimono” for her new underwear line😭 #KimOhNo pic.twitter.com/ET5iVojTYa

— Emi Satellite👏🧼草野絵美 (@emikusano) June 26, 2019

My grandmother and I. #notyourunderwear #KimOhNo pic.twitter.com/XwpigcqQ0M

— 栗男✨🐉🐉🐉🐉🐉🐉🐉 (@tlmunderground) June 26, 2019

My cultures not your underwear. #KimOhNo pic.twitter.com/kePFwOdQdE

— Mayumi Naramura (@MayumiNarako) June 26, 2019

Don't steal our culture.#KimOhNo pic.twitter.com/GX3p9AyQwT

— さと (@sato_kimono) June 25, 2019

Dear @KimKardashian This is #Kimono
Please respect our culture. #KimOhNo pic.twitter.com/atrS63E8eU

— ミサキ•マインドフルネス/パーポスコーチ (@misakitokyo) June 26, 2019

African-American women also criticise Kim Kardashian

Criticism did not just come from the Japanese however.

African-American women also slammed West for cultural appropriation and highlighted that she had previously done it to their own culture, in reference to her braided hairstyle and allegations of blackface in advertisements for a line of her beauty products, LA Times reported.

https://twitter.com/iyahnamook1/status/1143912968259657729

Kim after appropriating African culture and then seeing Japanese culture... #KimOhNo pic.twitter.com/u0C4jgOnNv

— ODOGWU (@OD0GWU) June 26, 2019

Black women really fucking told y’all about Kim and now she out here trying to TRADEMARK Kimono like it’s some new and trendy word she thought of. The disrespectful is blowing me. #KimOhNo

— ❝latte❞ (@incaselatte) June 26, 2019

Kim Kardashian unperturbed

Kardashian herself appears unperturbed by the backlash however, with her Twitter account having since shared multiple images of products that potential customers can expect from the upcoming lingerie line.

This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody pic.twitter.com/Cr81BqiLT4

— Kim Kardashian West (@KimKardashian) June 25, 2019

https://twitter.com/KimKardashian/status/1143921208850706433

The Sculpting Short and Sculpting Bra in Umber. Coming Soon. #KimonoBody pic.twitter.com/fLhxs99QOX

— Kim Kardashian West (@KimKardashian) June 26, 2019

She also dropped the trivia that her husband, Kanye West, himself designed the logo for her brand.

Fun Kimono Fact- Kanye drew the Kimono logo

— Kim Kardashian West (@KimKardashian) June 25, 2019

Top image collage from Kim Kardashian Instagram and Flickr

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