Ho Ching brought along a blue pouch to White House designed by Pathlight School student
Available for S$14.80.
Cinerama: Art and the Moving Image in Southeast Asia
12 January 2018 - 25 March 2018, 10am-7pm
Singapore Art Museum
Here’s a product placement you ought to be aware of.
Arriving in Washington D.C. on Aug. 2 for the highly-cordial White House dinner with US President Barack Obama, Prime Minister Lee Hsien Loong’s wife, Ho Ching, was seen carrying a blue-white pouch.
Turns out, it was designed by a Pathlight School student from Singapore:
The artist, Seetoh Sheng Jie, 19, who really loves prehistoric animals, designed the illustrations of the dinosaurs on the pouch purely from memory without any referencing material.
#JAPANESEBORO BLUE! 🐾"Dino Silhouettes" Pouch by our #ADP artist, Sheng Jie, age 19. #ArtistDevelopmentProgramme 👛RP$14.80; our artists earn royalties when every purchase. #SupportInclusion #CelebrateAbilities 👍🏻This pouch is roomy and useful as a pencil case, digital carry-all, make-up bag, casual clutch, travel toiletry pouch, etc! 3 designs available – collect them all! . . . #art #design #autism #specialneeds #specialcause #DifferentlyAbled #artdirection #umbrella #sgdesign #merchandise #bags #gifts #sgstyle #igsg #singapore #sgshopping #instagood #instastyle
The pouch, called a Denim Pouch-Dino Blue Black, is available online for S$14.80.
Seetoh is part of Pathlight’s Artist Development Programme, which was launched in April 2011, with the aim to uncover artistic talents in students and develop their potential. They get to work with professional artists to hone their craft and showcase their work to the public.
Students receive a royalty payment from Pathlight School whenever an item they created is sold.
This helps both students and their families to recognise the value of their talent and will give them a chance to have a dignified source of income.
You can find out more about The Art Faculty by Pathlight here.