Nas Daily partners with NTUC Income to sell insurance, S'poreans quite salty about it

Video was longer than a minute though.

Mandy How | October 15, 2018, 06:57 PM

If you thought calling us "crybabies" was the last you would hear of Nas Daily on the topic of Singapore, well, nope.

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The Israeli vlogger, who is famous for his one minute videos, created more than 10 videos in exaltation of Singapore -- to the extent that he was accused of being paid to do so.

(He was not, by the way).

But now he is... for NTUC income.

Retiring in Singapore

In a Facebook video uploaded by NTUC income on Oct. 8, Nas encourages Singaporeans to buy a plan for their retirement years.

This was executed in his usual straightforward style, save for the fact that the video was close to two minutes instead of one:

Singaporeans unconvinced

Unfortunately, Singaporeans were somewhat unconvinced:

And for some, this left a salty taste in their mouth:

And this person wasn't too pleased with being accosted virtually:

However, considering that the video has gathered more than 300 shares and 23,000 views -- numbers that are not too shabby for an ad in the crowded online space -- one might even call it a successful ad.

According to Marketing Interactive, this is only the first of its series: NTUC Income will be launching a second video with Nas on Nov. 1, and the entire campaign will run till mid-December.

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Top image screenshot from NTUC Income's video

 

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