Micro-blogging app Dayre (pronounced "diary") announced on Feb. 9 that it will be shutting down on the last day of February 2018.

Dayre announced it on its platform today:

According to the post, it has become financially unsustainable to maintain the app.

Overheads are high with the amount of information the server has to host, as well as paying the team that develops and maintains the app.

In addition, the platform does not make money from advertisers.

The only obvious revenues come from the stickers (minimum purchase of S$4.99 for 500 in Dayre currency, which can buy five sets of stickers) and its premium account (S$50) purchases from users.

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Dayre previously launched a sticker sale in January 2018 in order to raise funds, but only managed to earn US$700 (S$931) — a paltry sum compared to the S$150,000 required to keep the app running for a year.

Dayreans will soon be able to download their old posts as keepsakes, and those who have made in-app purchases will receive pro-rated refunds.

2013-2018

Dayre is a subsidiary of Netccentric Limited, which also manages blog advertising community Nuffnang.

The platform was launched in November 2013.

The app automatically stitches separate, short posts on the same day into into a single post, which explains the term "micro-blogging".

This is in contrast with other blogging platforms, where long form posts are usually written in a single seating.

The beginning of an end

Hints of its possible demise started in January 2017, when Netccentric CEO Cheo Ming Shen stepped down from his position.

Cheo was the founder of Dayre.

Within its first month, Cheo led Dayre to a good start, with a gain of more than 60,000 users.

Things seemed to head for a real downturn in June 2017, when a new CEO was appointed to turn the company around:

Unfortunately, their attempts were in vain, judging by how things turned out.

A sad day indeed.

Enjoy some of Mothership's greatest Dayre hits below:

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Top image from Dayre