Update, June 10, 2017, 4.30mpm: Pink Dot has informed Mothership.sg that the advertisement put up at the front entrance had been planned all along. The first ad was placed on the mall's escalator and the roll out of the second ad at the entrance was a scheduled event and proceeded as planned on Wednesday, June 7. It occurred after calls were made to report the first ad to the police and before the Advertising Standards Authority of Singapore (ASAS) and Cathay issued responses.
Cathay has also issued a response: “We would like to clarify that the Pink Dot advertisement on the Cathay Cineleisure Orchard's entrance door was up on Wednesday, one day prior to receiving the email from the ASAS. As mentioned, as Cathay is the ad platform provider, we have forwarded ASAS's request to the Pink Dot organisers and will leave them with the final decision on the removal of the statement. Thank you.”
Cathay Cineleisure has put up an 8-metre long, 2.5-metre high Pink Dot advertisement right smack at the front entrance of the mall.
Here is what Cathay Cineleisure thinks of the calls for its Pink Dot ad to be reported to the police and the Advertising Standards Authority of Singapore (ASAS) advice to remove the "Supporting the freedom to love" slogan from its other Pink Dot ad stuck to the side of its escalator:
This new massive ad also features the slogan, "Come support the freedom to love!"
As to the question: "What is gayer than an escalator ad?"
Well, 20-square-metres of Pink Dot advertising right in your faces, ASAS and WAAPD.
Deal with it.
Update: Pink Dot informed Mothership.sg this second ad was rolled out as planned and not a response of any kind.
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Top photo via Bjorn Yeo