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The Straits Times fawns over the National Council for Problem Gambling comeback

Wonder why the Straits Times's article is so well-shared.

Martino Tan | July 14, 2014 @ 01:03 pm

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Have you read The Straits Times article about the new National Council for Problem Gambling (NCPG) ad?

The NCPG has updated the captions in its anti-gambling ad on their official site, following Germany’s World Cup win.

The two new captions are:

“Your dad’s team won. Did you get your savings back?”

“No, dad never stops… he wants to bet one more time.”

I don’t know about you, but the Straits Times article about this updated ad is so servile that it looks more like the new ad for NCPG.

 

 

1. ST’s introductory sentence: “The National Council for Problem Gambling (NCPG) has added a clever twist to its World Cup anti-gambling ad campaign”

Yes, it’s a twist in reaction to Germany’s World Cup win.

But a clever twist?

Here are a few examples of clever twists online:

Sgag’s take on the new NCPG ad

Sgag1

Source: Sgag

Sgag2

Source: Sgag

 

MrBrown’s take on the NCPG ad

MrBrown

Source: MrBrown

 

A netizen’s clever take on the new NCPG

Source: Bang Ong

 

2. ST’s conclusion: “Maybe this was why NCPG used Germany in its ad campaign after all”.

The ad was so widely ridiculed all over the world, it is puzzling that the article even attempted to justify NCPG’s choice of the football team.

Anyway, this was ST editor Warren Fernandez’s opinion about the ad:

“But if this shot didn’t quite hit the net, then you might say an own goal was scored by the National Council on Problem Gambling. Its anti-gambling advertisement, with the by-now infamous “my dad bet all my savings on Germany” line, has been lampooned on talk shows and tabloids around the world. No doubt those behind the campaign must be hoping for Argentina to beat Germany in tomorrow morning’s final, if only to spare themselves another round of abuse.”

Maybe the journalist didn’t get the memo from his/ her editor.

 

Related articles

National Council on Problem Gambling ad featured on The Tonight Show Starring Jimmy Fallon

National Council on Problem Gambling ad now on 9GAG.tv. Not sure if FAIL or successful.

We know who will not be rooting for Germany to win the World Cup next Monday

The National Council on Problem Gambling World Cup ad is the new Paul the Octopus

Jurong Bird Park’s cockatoo randomly predicts Brazil vs Netherlands World Cup 2014 final

 

Top photo from NCPG website.

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About Martino Tan

Martino’s parents named him after an Italian priest, Vatican's 1st ambassador to S’pore. He's inspired by the lives of Robert Kennedy & Dietrich Bonhoeffer, the words of George Orwell & William F. Buckley Jr., & the music of the Beatles.

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