Watchdog's decision to get Pink Dot slogan on Cathay ad amended questioned

Was the call made by just one person?

Jeanette Tan | June 09, 2017, 01:54 PM

The Advertising Standards Authority of Singapore (ASAS) has said a slogan reading "Supporting the Freedom to Love" must be removed from a Pink Dot ad displayed in Cathay Cineleisure mall.

After learning about this, Singaporean writer Ovidia Yu shared details of a phone conversation she had with a representative of the advisory council in a Facebook post.

Here's what she learned from it:

1. The ASAS chairman has the final say on decision-making.

Funnily enough, the person on the phone could not tell her what the chairman's name was, but was able to confirm that it is one Prof Tan Sze Wee, when Yu provided his name to the person:

Photo via A*STAR website

Tan is, just for your info, executive director of A*STAR's Science and Engineering Council. His bio on A*STAR also notes that he volunteers with the Young Men's Christian Association's local chapter.

2. It is not clear if the decision on the Pink Dot ad was made in a meeting or by one person.

Yu said the person she spoke to on the phone could not explain to her how the process of decision-making was done at ASAS, whether in general or in the specific case of this ad.

3. Email feedback sent to ASAS would likely not be seen by decision makers.

Yu said the person on the phone did not deny that it would be handled by administrative staff instead.

We've written to ASAS to seek clarity on this matter as well.

Read Yu's Facebook post here:

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Related articles:

Cathay asked to amend Pink Dot ad as ‘freedom to love’ slogan undermines ‘importance of family’

Cathay issues statement in support of Pink Dot ad in Cineleisure

Pink Dot ad in Cineleisure sparks calls to report matter to police

 

Top photo via

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