New dating app Ivory to target elites in S'pore to get them to have kids

Not satire, not satire at all.

Belmont Lay | April 19, 2016, 10:00 AM

A new dating app that aims to be politically-incorrect to attract attention, is set to hit Singapore in December 2016.

According to Tech In Asia, the dating app Ivory plans to be the newfangled, upper class version of Tinder, except that it aims to go where even the late Lee Kuan Yew would not have gone, given his penchant for eugenics.

Touted as “an exclusive, members-only dating app for ambitious high-achievers,” Ivory's Facebook page reads: “Maybe a dating app for Singapore’s high-achievers. Maybe a byproduct of elitism, meritocracy and the Graduate Mother’s Scheme.”

To find out whether they are even for real, TIA managed to speak to one of the app's three founders, who all wanted to stay anonymous for now.

Apparently, the trio are supposedly comprised of two Anglo-Chinese school boys and a Caucasian.

The founder, who was interviewed, even claimed the three of them have put in S$70,000 (US$52,000) of their own money to develop the app.

Their positioning of Ivory is also meant to attract howls of outrage, as he cited Kim Kardashian as influential in their marketing and publicity stunt.

Besides, the founder also openly admitted they were inspired by The League, which is a dating app in the US for elites that screens users based on education and employment history.

Currently, Ivory is about 60 percent done, though interested users can sign up on the website.

As to how Ivory would screen users and based on what criteria, this was the obnoxious reply:

“Ideally we’re looking for men and women who are successful and ambitious, to join a small and curated community of singles. An Oxford-educated RI [Raffles Institution] boy working as a lawyer is just as likely to get admitted as a polytechnic-educated supermodel, or the son of a successful businessman.”

Other more obnoxious replies?

Justifying their positioning of the app, the founder said: “Society’s already stratified.”

And as to how relevant and acceptable their app is?

“We’re probably Singapore’s best solution to its birth rate problem,” he proclaimed.

H/T Tech In Asia

 

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