Mat & Minah dating app targets Muslim singles, small number of users discourages casual hookups
The video for the app is funny.
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Muslim singles, here’s a dating app catered just for you:
The app is called Mat & Minah, a colloquial slang for Malay men and women. It is currently available for iPhone users. The Android version will be out next month.
Launched in September 2014, there are about 200 active users and some 300 downloads for the app. It is by a local company Skimly and produced for $20,000.
Compared to other local dating apps, Mat & Minah has a comparatively small user base. Another local dating app, Paktor, launched in June last year, has a seven-figure membership base.
How the app works is simple: It is similar to the Tinder app, where users sign up for an account by syncing it with their Facebook profile. Users can like or dislike the person by swiping the screen left or right.
How the app monetises its services is simpler: It allows users to pay to find out which user “liked” them even though there is no match.
The app’s niche market is attractive, especially for those into serious relationships: The small number of users help deter casual hookups.
And there appears to be an increasing need for non-traditional matchmaking services in modern Singapore.
According to the Department of Statistics Singapore, the proportion of singles among ethnic Malays has been on the rise.
For ethnic Malay men aged 25 to 29, the percentage of singles jumped from 53.4 percent in 2000 to 66.6 percent in 2010.
For women, 27 percent in 2000 were single compared to 45.1 percent in 2010.
For older ethnic Malay men aged 30 to 34, the percentage of singles rose from 24.4 percent in 2000 to 30.5 percent in 2010.
For older women, the number increased from 12.7 percent in 2000 to 18.2 percent in 2010.
Check out Mat & Minah’s app video: