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Preeti & Subhas Nair apologise for ‘unintentionally’ causing hurt with rap video

They only wanted to address privilege, power, and censorship.

Joshua Lee | August 2, 2019 @ 02:22 pm

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Preeti and Subhas Nair, the sibling duo behind an offensive rap video, have issued a public apology for “any hurt that was unintentionally caused”.

The apology was posted on their respective Instagram accounts.

Clarifying that the message behind the video was that “opportunities must be for everyone”, Preeti and Subhas wrote that the character of K. Muthusamy was selected to address “privilege, power, and censorship”.

Preeti, also known as Preetipls, posted the apology on Aug. 2, 2019, three days after a police investigation was officially lodged against the rap video.

The same apology was posted on Subhas’ Instagram page:

Police report lodged against Preetipls video mocking ‘brownface’ ad for E-Pay service

Rap video in response to “brownface” ad

The rap video, a remix of Iggy Azalea’s song, F*ck It Up, was a response to a “brownface” ad by Nets’ E-Pay service.

The ad featured Mediacorp actor and deejay Dennis Chew (Zhou Chongqing), as four characters: A Malay woman wearing a tudung, an Indian man in office wear, a Chinese woman in a pink jacket, and a Chinese man with moustache in blue overalls.

Chew’s skin tone was artificially darkened to portray this Indian character.

The ad was later withdrawn after it was called out for being racially insensitive.

‘Brownface’ ad in S’pore in 2019 removed after getting called out for being racially insensitive

Rap video slammed by politicians

Singapore’s Home Affairs Minister K. Shanmugam and other members of Parliament later slammed the expletive-laden video as “insensitive” and “offensive”.

Shanmugam: Preetipls’ video crossed a line, govt will not allow these types of videos

Ethnic minority MPs slam vulgarity-filled, race-baiting Preetipls response video

Shanmugam in particular, said the rap video crossed a line and could damage Singapore’s racial harmony and social fabric.

The rap video was later removed in compliance with a take-down order by the Infocomm Media Development Authority (IMDA).

IMDA: Preetipls & Subhas complied with notice to take down offensive video

Similar to apology by creative agency behind ad

It also appears that the Nair siblings’ apology mirrors the apology that was issued by Havas, the creative agency behind the “brownface” ad:

Preetipls’ apology for taken-down video exactly mirrors Havas’ apology for E-Pay ‘brownface’ ad

 

Top images via Preetipls Instagram page and Youtube pages. 

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