Irvins S'pore launches salted egg lava mooncakes at S$40 for 8 pieces

Mini mooncakes.

Melanie Lim | August 15, 2019, 09:38 AM

Mid-autumn festival falls on September 13, 2019.

Here's a vaguely useful guide for mooncake purchases:

Jumping on the mooncake bandwagon this year is Irvins, best known for their salted egg fish skin snacks and perhaps even the Salted Egg Pineapple Tarts during Chinese New Year 2019.

Irvins Salted Egg Lava Mooncakes

Image via Irvins

This season, the brand has launched the Irvins Salted Egg Lava Mooncakes in two flavours — Yam and Mung Bean.

The mooncakes are going at S$40 for a box of eight pieces.

Each mooncake comes encased in black charcoal skin, embossed with the Irvins mascot on the top.

At the centre is oozy, gooey, salted egg lava, which is best consumed after microwaving the mooncake for 10 seconds.

Image via IRVINS

Here's a video of how the mooncake looks when cut:

[video width="464" height="848" mp4="https://static.mothership.sg/1/2019/08/IMG_9242.mp4"][/video]

Each mooncake box is also wrapped in a printed fabric which you can reuse.

Image via Melanie Lim

All mooncake purchases come with exclusive mid-autumn postcards that can be mailed to your friends and family at no charge, simply by dropping them off at selected Irvins stores.

Here's how they look like:

Image via IRVINS

Limited edition Irvins lanterns

Irvins will be giving out 1,500 limited edition Irvins lanterns between 7pm to 9pm on September 7, 2019.

Here is the front and back of the design:

Image via IRVINS

These adorable yellow lanterns can be redeemed with a minimum spend of S$55 in a single receipt at any Irvins Salted Egg cartels, or by participating in the Irvins mid-autumn event light up along Orchard Boulevard from September 6 to 8, 2019.

Redemptions will commence on August 19, 2019.

Where to buy

You can get these mooncakes at any of these selected Irvins cartels:

  • VivoCity
  • Orchard Gateway
  • Takashimaya Department Store
  • Jewel Changi Airport
  • Changi Airport, Terminal 1
  • Changi Airport, Terminal 2

Limited stocks are also available online.

For a full list of outlet addresses, click here.

Top image via Melanie Lim