It's not easy to be an online content creator these days.

One has to constantly stay ahead of the game to be relevant.

But Power 98 deejay and YouTuber Dee Kosh, whose real name is Darryl Koshy, has done it exceedingly well in the past couple of days.

Poked BTS fans on purpose

In a 17 minutes 39 seconds video on Oct. 20, Dee Kosh admitted that he had concocted a whole rile-the-fans scheme as a "social experiment".

This was because, according to him, he had noticed a "mob mentality" in pop culture that has been "normalised".

To address this pressing social issue, Dee Kosh decided to irritate the fans of Korean boyband BTS, as he wanted to see "how far they [BTS fans] would go" for their idols.

Upping the stakes

After a series of tweets from Dee Kosh that got fans got all worked up, the YouTuber upped the stakes by filming a video of him in distress due to the hoo-ha.

Here's the video with him fake-crying, in case you missed it:

To all the ARMYs in my mentions pic.twitter.com/7YtLgj8TV3

— Dee Kosh (@TheDeeKosh) October 19, 2018

However, despite the fact that Dee Kosh appeared hurt, some fans continued to flood him with hate comments, which the YouTuber found "interesting" and "scary".

Pushing the fans further

But Dee Kosh wanted to take it further.

So he hid his YouTube channel -- something which he regards as a means of livelihood -- and subsequently tweeted the following:

While some BTS fans replied that they wouldn't have done such a thing, others were celebrating the fact that Dee Kosh's YouTube channel was gone.

He emphasised that it was "scary" that people were revelling in the fact that his livelihood got destroyed.

Why he did it

In the later half of the video, Dee Kosh explained that he's not here to teach us how to live our lives, but rather, wanted the experiment to serve as a "thinking point" and "conversation starter".

He then went on to ask the BTS fans if their adoration should drive them to the point that they would be happy when another person with a differing opinion gets destroyed.

You can watch the rest of his justifications here:

&feature=youtu.be

At the end of the day, this social experiment could all just be another ad or attempt at self-promotion.

[related_story]

Top image from Dee Kosh's YouTube 

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