Dirty bread might be the next thing S'poreans are queuing for. Here's what it is & where to get it

Faster buy before there's a queue.

Mandy How | April 06, 2018, 10:56 AM

You might have seen the term "dirty bread" floating around the internet, and it could very well be the next big thing in Singapore.

We explain what it is, where it's from, and where to get it here.

What exactly is dirty bread?

The "dirty" mostly refers to how your face will turn out after eating the bread, as well as how messy the bun looks.

The actual product is made of sticky, chewy bread, layered with custard or cream, and generously dusted with cocoa/ matcha/ icing sugar.

Common flavours are matcha and chocolate, while more exotic ones include salted egg yolk and lemon white chocolate.

Where to get dirty bread

Boufe Boutique Cafe

Besides chocolate and matcha, the cafe also sells strawberry, sweet potato, and salted egg yolk dirty bread, all at S$5 each.

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BreadTalk

The local bakery has hopped onto the dirty bread bandwagon fast, producing flavours such as ultimate chocolate, lemon white chocolate, dinosaur (chocolate malt), and green tea.

Prices are S$2.50 per bun, or S$4.50 for two.

Having tried a couple of flavours, we'd recommend skipping the matcha (too sweet, slightly artificial) and getting the dinosaur instead, which fared much better.

Keong Saik Bakery

Here, it's available in chocolate (S$4) and matcha (S$4.50)

Since they look pretty popular, it's best to reserve these buns in advance by dropping them a message through their social media channels.

View this post on Instagram

For the Matcha lovers out there, we present our Matcha Dirty Bread! Call to reserve or come down early today!

A post shared by Keong Saik Bakery (@keongsaikbakery) on

View this post on Instagram

Here’s our rendition of the recently shot-to-fame “zang zang bao” (脏脏包) literally “DIRTY BREAD” ($4.0) An online craze in China over the past few months, it delicately contains lots of chocolate, custard cream and cocoa powder, encased by viennoiserie. Dangerously addictive, very limited in quantity. DM us or call 69093199 now to reserve yours. Meanwhile, if you manage to get your hands on them, tag us with your chocolate-covered faces!!

A post shared by Keong Saik Bakery (@keongsaikbakery) on

Swee Heng

Cheapest of the lot at S$2.20 per bun.

However, chocolate seems to be the only flavour available, but reviews have been pretty good so far.

Where did dirty bread come from?

The trend apparently started in Beijing, China, where citizens were showing off their chocolate-covered faces online.

In Mandarin, it's known as 脏脏包, which translates directly to dirty dirty bun. We imagine it's making all the other pastries blush.

Besides Singapore and China, it's also trending in Taiwan and Malaysia.

We're actually quite keen to see other flavours of dirty bread, but we're not sure how long this fad will last ¯\_(ツ)_/¯

Top image from @keongsaikbakery on Instagram and BreadTalk


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