In the latest edition of ad awareness caused by a Pink Dot ad in Cathay Cineleisure, it is Pink Dot's slogan that is coming into focus now.

That slogan, "Supporting the freedom to love", seems a relatively harmless statement at first, second, and at the 86th glance, and has become somewhat synonymous with the annual Pink Dot event.

But according to the Advertising Standards Authority of Singapore (ASAS), a line like that could very well breach advertising guidelines.

According to a statement ASAS gave to Marketing, the advisory council referred to the Singapore Code of Advertising Practice's general principles under their "Family values" section 10.1 to come to their view of the ad.

The section states advertisements should not "downplay the importance of the family as a unit and foundation of society".

Now, this logic is, of course, some next level thought process.

Because one could then assume, that ASAS thinks not having the freedom to love will strengthen the family unit.

The article on Marketing also featured even more justification for their call to alter the ad with this word jumble of a quote:

"As such, keeping with the shared values in Singapore’s society, such as “family as the basic unit of society”, “community support and respect for the individual”; and “consensus, not conflict”, the council is of the view that the statement “Supporting the freedom to love” must be removed."

Again, this is immensely confusing.

The only feasible explanation we could suss out was that with more freedom to love, more people will turn super gay and leave their family unit.

Logic.

H/T Marketing

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