Plain-looking unisex watch by S’poreans raises S$25,400 on Kickstarter
Brandless is the new brand.
A super minimalist, okay affordable, plain-looking, lowkey hipster, unisex watch put together, marketed and retailed by Singaporeans is making some Kickstarter waves.
The Everyday Watch by Plain Supplies, an independent label run by a Singaporean couple, Mandelena Koh and Poh Shen, has raised more than S$25,400 on crowdfunding site Kickstarter.
That amount was put up by 237 backers.
The Kickstarter campaign was launched on Jan. 24, 2017. The S$8,000 funding goal was reached in one day.
The project is now aiming for the next S$30,000 goal.
Those who funded the project with a S$69 pledge are set to receive a watch with four interchangeable straps. The future retail price is S$119.
Orders are expected to be fulfilled internationally by May 2017.
This watch is one step higher up the rung than a Daniel Wellington: It doesn’t have the annoying DW logo brand etched on it that announces to the world you are a lowkey hipster.
With a brandless analogue interface, it screams lowerkey hipster.
Plains Supplies entered the Kickstarter universe as it wants to tap the international market.
The watches were previously sold at pop-up events in Singapore.
The low cost of the product is due to the direct to consumer distribution with no middlemen.
Check out the The Everyday Watch Kickstarter.