Plain-looking unisex watch by S’poreans raises S$25,400 on Kickstarter

Brandless is the new brand.

By Belmont Lay | March 16, 2017

A super minimalist, okay affordable, plain-looking, lowkey hipster, unisex watch put together, marketed and retailed by Singaporeans is making some Kickstarter waves.

The Everyday Watch by Plain Supplies, an independent label run by a Singaporean couple, Mandelena Koh and Poh Shen, has raised more than S$25,400 on crowdfunding site Kickstarter.

That amount was put up by 237 backers.

The Kickstarter campaign was launched on Jan. 24, 2017. The S$8,000 funding goal was reached in one day.

The project is now aiming for the next S$30,000 goal.

Those who funded the project with a S$69 pledge are set to receive a watch with four interchangeable straps. The future retail price is S$119.

Orders are expected to be fulfilled internationally by May 2017.

This watch is one step higher up the rung than a Daniel Wellington: It doesn’t have the annoying DW logo brand etched on it that announces to the world you are a lowkey hipster.

With a brandless analogue interface, it screams lowerkey hipster.

Plains Supplies entered the Kickstarter universe as it wants to tap the international market.

The watches were previously sold at pop-up events in Singapore.

The low cost of the product is due to the direct to consumer distribution with no middlemen.

Check out the The Everyday Watch Kickstarter.


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About Belmont Lay

Belmont can pronounce "tchotchke".

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