So earlier this week, this happened:
TL;DR: Singtel posted a video full of errors and showed next to no contrition or intention to take it down and even egged netizens on to find more mistakes.
But hey, it doesn’t take a rocket scientist to guess that it’s actually a marketing stunt.
The official Premier League (PL) broadcaster in Singapore posted this video on July 30, 2019. The two videos scored more than 1 million views combined on Singtel’s Facebook page within two days of their release.With this caption:
“Only true fans realised that our previous film was a test of their football knowledge ? Congratulations to Jason Teo for being the FIRST to accurately identify all 5 mistakes and correct each one. You're going to the UK to watch a Premier League game live. If you’re wondering what he spotted first, watch the video below for the answers.
Thank you to all participants and stay tuned for other ways to prove you are a true fan, because there’ll be more Premier League trips and prizes to be won.”
A free trip to the UK to watch an PL game live -- just for being the first person to spot all the errors and correct them.
If you are suffering from a huge dose of FOMO, fret not, there will be more PL trips and prizes to be won.
Well played, Singtel. Well played.
That’s not all.
Singtel customers can catch all 10 opening PL weekend matches live and for free during the National Day week free preview of Singtel CAST and Singtel TV from Aug. 6 to 12, 2019.
Boasting probably the widest football coverage in Singapore (fans can look forward to not just PL, but also UEFA Champions League, FA cup as well as 10 other league and cup competitions), Singtel is the place to be for all football fans. They are launching beIN SPORTS (Singtel TV CH 109) with LaLiga, Ligue 1, MLS and A-League on Aug. 6 too.
Check out singtel.com/football to find out more.
Top photo via Singtel Facebook.
This sponsored post by Singtel makes this writer want to catch a PL game live one day *wink*.