Dennis Chew apologises for role in ‘brownface’ E-Pay ad, promises to do better

He apologised for his role in the ad.

Nyi Nyi Thet | August 7, 2019 @ 07:35 pm


Dennis Chew, the man featured in the “brownface” E-Pay ad, has apologised for his role in it.

Here is the e-pay ad.

It was criticised for being racially insensitive, and for the use of “brownface”.

Here is Chew’s apology.

In case you can’t read it:

“My role in a recent ad has caused much disappointment.

For many days I held back what I have to say, afraid of making things worse. I feel terrible about how things turned out.

I cannot undo things but I would like to say to everyone, I am deeply sorry.

We live in a harmonious multiracial society and we must never take it for granted. I will set higher expectations of myself. I will do better by my family, friends, colleagues and most importantly, all of you.”

Chew’s role in the ad attracted widespread anger, and many Singaporeans had actually taken to his Instagram page demanding he apologise.

S’poreans ask Dennis Chew to apologise for ‘brownface’ ad in comments on his Instagram post

Here are all the other apologies during this entire incident.

Havas issues 2nd apology in 4 days over ‘brownface’ ad

Preeti & Subhas Nair apologise for ‘unintentionally’ causing hurt with rap video

13 questions regular S’poreans asked about how ‘brownface’ E-Pay ad even got made, answered

‘Brownface’ ad in S’pore in 2019 removed after getting called out for being racially insensitive

SG Kindness Movement writer slammed & then does ‘casual racism is ok SIKE no it’s not’ twist

S’pore Kindness Movement general secretary William Wan apologises for 2 articles on race issues in S’pore

Preetipls & Subhas Nair ‘unconditionally apologise’ for tone & aggression of rap video

Top image from epaysg.com and Dennis Chew

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