Dennis Chew apologises for role in 'brownface' E-Pay ad, promises to do better

He apologised for his role in the ad.

Nyi Nyi Thet| August 07, 07:35 PM

Dennis Chew, the man featured in the "brownface" E-Pay ad, has apologised for his role in it.

Here is the e-pay ad.

It was criticised for being racially insensitive, and for the use of "brownface".

Here is Chew's apology.

View this post on Instagram

My role in a recent ad has caused much disappointment. For many days I held back what I have to say, afraid of making things worse. I feel terrible about how things turned out. I cannot undo things but I would like to say to everyone, I am deeply sorry. We live in a harmonious multiracial society and we must never take it for granted. I will set higher expectations of myself. I will do better by my family, friends, colleagues and most importantly, all of you.

A post shared by Dennis Chew (周崇庆) (@denniszhouchongqing) on

In case you can't read it:

"My role in a recent ad has caused much disappointment.

For many days I held back what I have to say, afraid of making things worse. I feel terrible about how things turned out.

I cannot undo things but I would like to say to everyone, I am deeply sorry.

We live in a harmonious multiracial society and we must never take it for granted. I will set higher expectations of myself. I will do better by my family, friends, colleagues and most importantly, all of you."

Chew's role in the ad attracted widespread anger, and many Singaporeans had actually taken to his Instagram page demanding he apologise.

Here are all the other apologies during this entire incident.

Top image from epaysg.com and Dennis Chew