LG S'pore launches S$1,349 mask that lifts & tightens your face like quads doing squats

Nine minutes a day will supposedly give you firmer and brighter skin.

Mandy How | July 23, 2019, 02:05 PM

LG is known for their home appliances and mobile phones.

What fewer people know for sure, however, is that LG is actually a Korean brand.

Which makes pushing out K-beauty products not that far-fetched.

On July 24, 2019, LG will be launching the Pra.L line in Singapore — a total of four devices that works to complement your skincare, and hopefully, shave a few years off your apparent age.

Shine bright like a person who just used an LED mask

The Derma LED Mask is easily one of the eyebrow-raising products (not just because it's a whopping S$1,349, of course).

Photo by Mandy How

Photo by Mandy How

The mask uses 160 LED lights (red and infrared types), which penetrates your skin beyond the epidermis to tighten and lift your skin — akin to doing squats on your face.

It's also supposed to make your skin radiant and brighter.

There is no pain.

Here's what you will look like wearing it:

Photo by @jjiyoonjo on Instagram

Photo by Mandy How

With its lights on (safety goggles prevent irritation, although it is safe to look directly at the lights):

Photo by Mandy How

Treatment is nine minutes a day, and it's recommended that you put in on a clean and bare face.

Infinite home facials?

If that's not enough for you, the Pra.L line has three other products.

Photo by Mandy How

From left to right, they are the Dual Motion Cleanser, Galvanic Ion Booster, and Total Lift Up Care.

We're gonna say it — the Dual Motion Cleanser (S$449) does remind us of the Clarisonic in its look and function.

Photo by Mandy How

What's different, however, is that the brush's cradle emits a UV light that kills the bacteria on it, ensuring that you don't just swirl the dirt around your face during your next wash.

Photo by Mandy How

There are two brushes: A silicon one for everyday use, and a fine fibre brush for deep cleansing once a week.

Photo by Mandy How

Photo by Mandy How

Photo by Mandy How

Choose from two cleansing levels, one for light/ no make-up and the other for heavy make-up.

On the other hand, the Galvanic Ion Booster (S$529) has two functions: One for lifting impurities and the other for enhanced skincare absorption.

Photo by Mandy How

Photo by Mandy How

Some sort of science is going on there, but it basically uses to push and pull of ions to do its job.

Lastly, the Total Lift Up Care (S$699) works sort of like the LED mask.

Photo by Mandy How

There are also two modes: Tightening and lifting.

The former uses red LED lights, while the latter uses micro-currents to stimulate skin tissues.

Photo by Mandy How

The total cost for all the products add up to S$3,026 — about one to three packages of facial, depending on where you get them done.

Photo by Mandy How

Think of it as an investment for home facials — especially for the time-strapped bourgeoisie, we guess.

Top image by Mandy How


This article was made possible by LG (which stands for Lucky Goldstar, by the way).