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S’poreans explain everything wrong with Huawei’s S$54 promotion, give suggestions for improvement

This time I'm 'a let it all come out, this time I'm 'a stand up and shout.

Guan Zhen Tan | July 26, 06:17 pm

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The morning of July 26 has been absolutely insane.

Various shops and local malls have been plunged into chaos as Singaporeans gradually found out that there were only very limited sets of the S$54 Huawei Y6 Pro smartphone available for sale.

Demand exceeds expectations

Huawei outlets have been made to close early as demand for the smartphone has far exceeded expectations.

A lady even fainted outside the store, and the police were called in to regulate the crowd.

Elderly woman faints outside Huawei Jurong Point store allegedly because of S$54 promotion

Insane queues for S$54 Huawei all over S’pore lead to really angry people without phones

Ill-prepared promotion

The promotion saw the phone being sold at a special retail price of S$54 to those aged 50 and above.

As such, the queue was mostly made up of elderly Singaporeans, hoping to get the phone for cheap.

Most Singaporeans were angry at Huawei for being ill-prepared for the promotion, and pointed out the number of elderly people who joined the queue in vain.

Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post

Many complained about the limited number of phones available for sale, which was not communicated clearly to potential buyers.

Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post

A few netizens also alleged that participating shops were reportedly closing or selling out their stock before the sales were scheduled to start.

Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post

Suggestions on how to do better

Given how celebratory promotion became an islandwide commotion instead, some Singaporeans also offered suggestions as to how Huawei could have done better.

Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post

The issue was also close to heart for some of the younger netizens whose parents were among those who queued to get a new phone.

Screenshot via Huawei’s Facebook page
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post

In light of recent events involving Huawei, the anger of many Singaporeans isn’t misplaced — they were simply expecting better of the smartphone giant.

Screenshot via Huawei’s Facebook post
Screenshot via Huawei’s Facebook post

Oof.

Other Huawei stories: 

How Huawei got elderly S’poreans to queue for obscure mid-range phone out since March 2019

S’porean aunties & uncles argue with COURTS staff, ignore police over S$54 Huawei phone

Huawei apologises for poorly thought out S$54 promotion, unveils yet another promotion

Top photo adapted via Huawei and Huawei’s Facebook post

About Guan Zhen Tan

Guan Zhen misses a time when the McDonald's at White Sands had two floors. If not listening to visual kei bands and doodling, she's probably thinking about how Ra is rowing his sun boat into the darkness of the night.

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