Chinese tech giant Huawei launched a promotion on July 26, 2019 enticing Singaporeans aged 50 and aboe to purchase a Y6 Pro phone for S$54.

The phone originally retails at S$198.

However, Singaporeans young and old were up in arms after realising that there were very limited handsets at the outlets.

This is especially so as the queues were absolutely insane:

However, it seems like matters were worse in Ubi, where there was little shade and no air-conditioning.

The elderly customers were queuing outdoors outside the Huawei concept store at Ubi Avenue 1, although the line was so long that the shop was no longer in sight.

According to a Ubi resident, about 350 people were in the queue.

Here is a panorama view of the snaking queue, which extended around several blocks.

A closer look at the queues sees that the customers are mostly middle-aged and above, or what Singapore has dubbed, the Merdeka Generation.

Oh dear.

Top image by Ubi resident