Emma is a soft serve and speciality tea shop from Japan:

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Emma soft serve icecream from Japan. #emmasoftsg #softserveicecream #sgsweets #plazasingapura #dhobyghaut #icecream #tapiocas #tapiocamilktea #bubbletea #bubbleteaicecream

A post shared by EMMA Softserve Icecream Sg (@emmasoftsg) on Jun 16, 2019 at 9:00pm PDT

Snaking queues

Since the inauguration of its first shop in Japan in May 2018, the brand has experienced soaring popularity and snaking queues in all five of its Japanese outlets:

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Emma softserve icecream shop in Japan (^-^) 4 shops in Japan #emmasoftsg #softserveicecream #sgsweets #plazasingapura #dhobyghaut #icecream #tapiocas #tapiocamilktea #bubbletea #bubbleteaicecream

A post shared by EMMA Softserve Icecream Sg (@emmasoftsg) on Jun 23, 2019 at 9:06pm PDT

First overseas outlet in Singapore

Singaporeans now have the chance to try Emma's famous soft serve as the brand has opened its first-ever international outlet in Plaza Singapura.

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Which one you like? \(^o^) #emmasoftsg #softserveicecream #sgsweets #plazasingapura #dhobyghaut #icecream #tapiocas #tapiocamilktea #bubbletea #bubbleteaicecream

A post shared by EMMA Softserve Icecream Sg (@emmasoftsg) on Jun 23, 2019 at 9:09pm PDT

Gravity-defying?

The brand claims to use only authentic Japanese ingredients of the highest quality such as premium Japanese milk to create its signature soft serves.

Perhaps this is one reason why their soft serve is so firm that one can hold it upside down without fear of it falling out:

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Try our "No drop upside down" icecream! Emma soft serve icecream from Japan. #emmasoftsg #softserveicecream #sgsweets #plazasingapura #dhobyghaut #icecream #tapiocas #tapiocamilktea #bubbletea #bubbleteaicecream

A post shared by EMMA Softserve Icecream Sg (@emmasoftsg) on Jun 16, 2019 at 9:15pm PDT

Other Japanese ingredients Emma uses includes Okinawa brown sugar, kuromitsu (Japanese brown sugar syrup) and kinako (soybean) powder.

Their charcoal cones are also imported from Japan.

Signature creations to try

1. Soft Serve with Okinawa Brown Sugar Bubble in Wafer Shell (S$6.80)

2. Soft Serve in Cup with Okinawa Brown Sugar Bubble (S$5.80)

This soft serve comes with your choice of matcha powder or kinako powder sprinkled on top:

3. Soft Serve in Charcoal Cone (S$4.80 - S$5.30)

Eight variations of this soft serve with charcoal cone are offered at S$5.30, including flavours like kinako sprinkles, cocoa sprinkles, matcha sprinkles, caramel dips, matcha dips, strawberry dips, charcoal cheese  and chocolate dips (as shown from left to right):

Their original milk flavoured soft serve retails for S$4.80, while their soft mix (a blend of charcoal cheese and original flavour) retails for S$5.20:

Opening Promotion

Emma is currently having an opening promotion where you get 50% off orders for the month of July 2019 if your name is "Emma".

All you need to do is to show your ID or name card to the service staff prior to ordering, limited to one discounted item per person.

In addition, pre-ordering on Klook will give you 15% off any of these three flavours: Emma Soft Milk, Emma Charcoal Cheese Cone and Brown Sugar Kinako Bubble Soft.

How to go

Address: 68 Orchard Road, #B2-45, Plaza Singapura, Singapore 238839

Opening Hours: 11am to 9:30pm daily

Top image courtesy of Emma