Beverly Hills Cheesecake, which sells desserts from The Cheesecake Factory, opened at Raffles City on July 9, 2019.

Here is the kiosk on its opening day.

And here's a look at what they're queuing for:

Each slice of cake ranges from S$7.90 - S$10.90.

Besides the classic cheesecake, there are also flavours like mango key lime cheesecake, wild strawberries and cream cheesecake, and Godiva double chocolate cheesecake.

Here are more photos of the cakes:

According to their Facebook page, more new flavours will be available in the next month.

Perhaps the 20 per cent launch promotion had something to do with the crowd.

Or perhaps not.

Top image by Gabriel Seah