Singaporeans everywhere are crawling out of the woodwork of their HDBs and landed properties to express their outrage at SingPost.
This became especially pronounced after the latest incident reported on Jan. 12, where the mail delivery company allegedly almost duped a small business owner of S$7,000:
Ostensibly to curb the tide of complaints, somebody in SingPost was then tasked with writing a long apology to the public.
But it didn't go too far in quelling Singaporeans' anger and frustration.
A breakdown of the apology
SingPost starts strong by extending their "sincerest apology" to everyone who has been inconvenienced by them in any way.
Unfortunately, that sincerity was marred by the qualification that their troubles started "in recent times":
"It would be fair to state, that we have failed to live up to expectations, in recent times."
Even more unfortunately, the subsequent paragraphs dwindle into justifications as to why service standards have been deteriorating.
Here are the reasons provided:
- A subtle justification at first: "SingPost processes an average of 3 million mail items a day [...]"
- November and December was peak season, and the volume of mail far surpassed expectation.
- All delivery staff were already working beyond regular hours to handle the increased volume of packages.
- They even hired extra resources and activated corporate teams on Saturdays.
- Sadly, there will be "employees who may not act in the best interests of the company", which has resulted in service failures.
- SingPost admits that these are not excuses.
- The company adds that they value the "integrity and trust" they have built for the past 160 years.
Weaved into the essay are pacifications that the company takes each failure seriously, and will be addressing the issues immediately.
One notices that none of this mentions the ethical lapse that had previously occurred.
Singaporeans not buying it
As it is, most Singaporeans are not buying SingPost's apology.
Most point out that the delays and poor service started years ago:
Another asked for the company to review their staff's salary:
Original post:
In case you can't see the text:Dear SingPost customers,You may have heard about our service failures in the past few weeks. First of all, we extend our most sincere apologies to everyone who has been inconvenienced by us in any way. We hear you, and agree that your experience with SingPost could have been better. We want you to know that we are taking a serious look at the issues that have surfaced recently and are finding ways to improve on them, immediately.It would be fair to state, that we have failed to live up to expectations, in recent times. We would like to take this opportunity to explain some of the background for this service deterioration. SingPost processes an average of 3 million mail items a day, yet we believe that we are only as good as our last delivery and we treat every failure, seriously.The November-December peak season was a tremendously busy period for our staff members. Due to the increased package volumes – which were beyond forecasts and expectations - our postmen have had to make an average of an additional 20 doorstep deliveries daily. All postmen and delivery staff are also working beyond their usual hours to help process and support these volumes. We hired extra resources, recalled personnel and activated teams from the corporate office on Saturdays just to meet the demand as well but our service quality still suffered as a result.Being in the service industry, we depend on our frontline staff members to provide the best experiences for our customers and inevitably, there will be employees who may not act in the best interests of the company. We have experienced service failures due to the individual actions of a few employees. We are aware that this not only reflects badly on our organisation but undermines the hard-work, commitment and dedication that the majority of our Postal staff are displaying every single day. Such behaviour will not be tolerated.While this aims to provide some background on the challenges experienced, these are not excuses for the issues that have been raised. We value the integrity and trust we have built as an organisation over 160 years and are now focused on rebuilding that trust.We, at SingPost, value our position in the local community and acknowledge we only have that honour because of the support of our customers – you are the core of our business. We assure you that we will be vigorous in reviewing and revising our operational procedures, so that you will receive your letters, packages and parcels without delay, without hassle, and most importantly, without frustration.
Please bear with us, as we seek your patience to transform and serve you better. This remains our commitment to all of our customers and we would like to thank you for your feedback.
From all of us at SingPost, we are sorry for the inconvenience and hardship caused.
Top image via SingPost Facebook
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