KFC S'pore promotes their own bird box using Sandra Bullock movie poster

Advertising 101.

Mandy How | January 04, 2019, 04:07 PM

Netflix's Bird Box has everyone talking.

The movie features Sandra Bullock escaping blindfolded, along with two children, from entities that cause death upon sight.

Plenty of memes have spawned from the production:

And KFC Singapore is jumping on the bandwagon with their own advertising efforts:

Image via KFC Singapore

The image, uploaded to Facebook on January 3, was accompanied by the caption "The only #BirdBox you need. #KFCsg".

It has since gathered more than 700 shares and close to 200 comments.

Facebook users are appreciative of the humour, too:

If nothing else, the poster might just translate into sales for at least one user:

Cool.

Top image from Netflix and KFC Singapore