Daryl Aiden Yow attracts clients after comeback, other influencers don’t mind working with him


Mandy How | December 22, 2018 @ 09:41 pm


Singaporean influencer Daryl Aiden Yow is bouncing back.

Half a year after the saga about him passing off doctored photos as his own broke, Yow has returned to Instagram with about 10,000 more followers and an exhibition in collaboration with ASUS.

Daryl Aiden Yow talks about lessons learnt in comeback interview. We don’t understand them.

Despite enormous backlash from the incident, brands are not averse to having Yow front their campaigns.

One example is Viu, a streaming platform in Singapore.

Using doctored images to own and address the issue, Viu has Yow starring in a campaign with the #ViuNoSleepNoFOMO hashtag.

The series of paid photos features Yow photoshopping himself into Benjamin Kheng’s travel photos (because #FOMO, apparently).

On Dec. 20, a few days after the first photo was posted, Yow revealed that it was a paid campaign after all:

The campaign is supposed to promote Viu’s upcoming show, No Sleep No FOMO, hosted by Paul Foster and featuring a number of guests:

Other influencers on board

Besides Kheng, other influencers, such as Prettipls and Dee Kosh, also participated in the same campaign.

Screenshot from Dee Kosh/Instagram

It appeared that they were also paid to be featured alongside Yow, despite having previously put him in his place during the saga:

In a YouTube video during the saga, Dee Kosh called out Yow’s “intentional deception”.

But the YouTuber was glad that Yow apologised for it — but not before joking that he wondered if the apology photo by Yow — showing a plain black background — was also a stock photo.

“Like I said in my live video, I really think he’s quite talented lah…. At photoshopping. Ahahahahaha. But whatever. To me it’s not a big issue. I’m just going to make him the butt of my photography joke forever.”

Top image from Daryl Aiden Yow’s Instagram

About Mandy How

Mandy is a pantry rat. She eats everything in the pantry (except other people's food).

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