White Rabbit candy-flavoured lip balm to launch in China on Sept. 20

Pucker up for a dose of nostalgia.

Fasiha Nazren | September 15, 2018, 04:58 PM

If you grew up in Singapore, you would remember chewing on some White Rabbit candy, the milk-flavoured chewy sweet wrapped in a melt-in-your-mouth rice paper.

Mindblowing.

via Wikipedia

These nostalgic sweets are easily available in major supermarkets in Singapore, but in case you're trying to cut down your sugar intake because #WarAgainstDiabetes, maybe you can consider getting them in the form of lip balm.

Lip balm to be launched on Sept. 20

The lip balm is the product of a collaboration between White Rabbit and Maxam, a Chinese cosmetics company.

via Taobao

Global Times was one of the first few media outlets to break the news on Sept. 9.

Here's a translation of the Weibo post:

"Leave sweetness on your lips! White Rabbit is producing a creamy lip balm, to be sold in October. According to media reports, White Rabbit is collaborating with Maxam to launch the candy-flavoured lip balm. It is expected to be sold online and in stores in October."

Thanks to the demand online, the launch of the product was brought forward to Sept. 20 from October in China.

[related_story]

Priced at 95 yuan on Taobao

While the product is still not available yet, there are already several listings on Chinese online marketplace Taobao.

screenshot from Taobao

One tube of lip balm is said to weigh about 3 grams, the standard weight of most lip products.

The listing goes for 95 yuan (S$19), however, it is unclear how many sticks of lip balms you can get per pack.

Top image from Taobao