Ikea jumps on the S-hook zehzeh wave with brilliant ad for their very own S-hook

First a quick refresher, here's who we are talking about.

And here's a taste of her selling style with some visual aid.

Well, you might not have known it, but her s-hook shirt has had some real world consequences, including this actual demonstration of the concept.

And now, Ikea has joined in on the fun.

Here's their latest Facebook post.

The Kungsfors is S$3.90 for 5 pieces.

And in typical Ikea style, this disclaimer.

And kudos quickly followed the move.

With one suggestion.

Great.

Image collated from Ikea and Joanne Ong's Facebook page

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