Beauty product brand WOWO has come under fire recently when several influencers like Xiaxue and Sophie Willocq insinuated that it was being run like a multilevel marketing scheme.

The scuffle caught the attention of the Singapore founder of Wowo, Evelynne Li, who claimed that she didn't want Wowo to be affiliated to the saga.

Allegedly adapted Biore Thailand's video

However, it seems like WOWO is in the spotlight again, this time because Li and another distributor allegedly adapted Biore's video to promote a WOWO product on Instagram.

This is based off a tip-off sent to Singaporean influencer, Xiaxue.

View this post on Instagram

Wow very creative editing 🙄 Wowo distributors using a Thai Biore ad as wowo’s ad for their new cleansing water it seems. I hope there’s some good explanation for this... 😂 Some low class shit right there but hey for all you know maybe they actually pour biore into their bottles and sell you at triple the price, claiming it can cure everything from your bad breath to your toe jam to your mother’s nagging - so technically the ad isn’t lying. Share the post! ⠀ Ps: Tipped off by follower. Girl in the video is a Thai celebrity #wowo #wowosg #MLM #scam #biore

A post shared by Not Xiaxue 🤫 (@xiaxuestories) on Jul 4, 2018 at 6:34pm PDT

WOWO distributor uploaded the video on May 23, while Li placed the video onto Facebook and Instagram on July 4.

Comparison between videos

In case you can't see Xiaxue's Instagram post, here's the video that was uploaded onto Li's and @wowomebabe's Instagram page:

[video width="640" height="368" mp4="https://static.mothership.sg/1/2018/07/wow.mp4"][/video]

And this is a video uploaded by Biore Thailand that was first uploaded on Youtube on June 2016:

&feature=youtu.be

Videos share similarities

The two videos share several striking similarities.

For example, both videos seem to feature the same talent, Thai personality Toey Jarinporn.

And this particular scene with the flashing background is oddly similar.

[related_story]

Slight differences

But hey, there are some differences between the videos.

For example, WOWO's video is only 10 seconds long while Biore Thailand comes in at 31 seconds.

WOWO also placed a watermark on their video, while Biore Thailand did not.

And of course, the product being advertised is entirely different.

The WOWO distributors are advertising their cleansing water set:

And for Biore, their Perfect Cleansing Water.

Videos removed

As of the time of writing, the video has already been removed from both @wowomebabe's and Li's social media accounts.

While we are unsure if WOWO has sought permission to use the video or not, according to the Intellectual Property Office of Singapore (IPOS), copyright is infringed when a third party uses or make a copy of a copyrighted work without obtaining permission or license.

An entity that owns the copyright can take legal action if someone has infringed the copyright.

We have reached out to WOWO for comment.

Top image screenshot via videos