SPCA turns viral 'What the Fluff' challenge into saddest PSA ever

Many owners abandon their pets and never come back for them.

Kayla Wong| July 19, 02:59 PM

Local shelter, the SPCA (Society for the Prevention of Cruelty to Animals), has put a sad spin on the viral 'What the fluff' challenge.

'What the Fluff' challenge

The challenge is an easy one.

It started when Sandra Pettersenn tried it with her husky. It essentially involved standing behind a giant cover with your dog or cat in the room, dropping it and then running.

Most of the time, the pets are left looking confused with the magic trick that seemed to make their owners disappear.

SPCA's spin

SPCA, however, wanted to send a different message:

"But what about the dogs whose owners don’t come back?"

Image via SPCA

Every year, thousands of pets are given up by their owners at shelters or simply abandoned.

Following the Year of the Dog in 2006, there was also a spike in the number of dogs taken in by SPCA -- from 2,727 in 2006 to 3,002 in 2007.

If you're considering adopting a pet, try going to the local shelters first as there are plenty of good dogs and cats there waiting to find a new home.

Who knows, you might be able to find your loyal companion there.


Here's a list of places you can take a look at:

You can watch the video here:

Top image via SPCA

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