If you woke up this morning for your daily dose of Salt Bae news, you may have come across this post by Channel NewsAsia:

This was the caption accompanying the story, in case you can't see the embedded post:

Salt Bae an overnight billionaire?

The Internet wasn't buying it:

CNA article was reposting of Reuters article

The headline on the story CNA links to comes from a Reuters report, which is still accurate — the owner of the "Salt Bae" Turkish restaurant, which is d.ream, has indeed been valued at US$1.2 billion.

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This valuation comes after Singapore state investment vehicle Temasek, alongside a British investment firm called Metric Capital, sunk a combined US$200 million (about S$262 million) into the d.ream restaurant group for a 17 per cent stake in it.

The Turkish restaurant group boasts 170 restaurants under more than 30 brands in 12 countries, with Salt Bae's Nusr-et steakhouse chain being just one of them.

However, the Reuters headline, if read differently, can also be interpreted — especially by folks who may only look at the headline without reading the article — as Nusret Gökçe himself, being the owner of his Nusr-et steakhouse restaurant chain, who is valued at US$1.2 billion.

But CNA's Facebook caption, which read, "Salt Bae is now a billionaire", was inaccurate.

And the erroneous caption remained unchanged while more and more readers shared it, until 4pm on Tuesday, when it was edited.

(Editor's note: A previous version of this story neglected to mention that Temasek invested in the d.ream group alongside another separate investment entity, with the quantum coming to a combined US$200 million. We've corrected it accordingly.)

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Top image adapted via nusr_et on Instagram