Since Inuka's passing on April 25, Singaporeans have come together to mourn for the nation's last polar bear.

However, homegrown retail brand IUIGA has gotten on the wrong side of things by naming a porcelain tea series after the celebrated icon:

According to the Facebook post, the company called it a move that is "In loving memory of Singapore's beloved polar bear", and went on to draw similarities between between the crockery and the polar bear.

In case you can't see it:

These are the products in the series, which includes a twin tea set (S$29.90), teapot with lid (S$34.80), and sugar jar with lid (S$23.80):

Besides being white in colour, there is apparently no other commemorative features on the wares.

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Consumers irked by marketing technique

Unfortunately, reception has been less than positive.

Singaporeans are calling the marketing "tacky" and "distasteful", and share the sentiment that it falls under shameless profiteering.

Here are some of the comments they left:

They raised the point that IUIGA is probably not donating any of its profits to an animal-related cause, despite naming their products after Inuka.

Others took the pain to articulate what exactly was wrong with the intended honorary move:

While more people simply expressed their distaste:

Another user left what can be interpreted as a sarcastic comment:

Even the founder of social media agency Goodstuph had a thing to say (or illustrate) about such opportunism:

But we leave you with what might be the best comment yet:

Update: IUIGA has since apologised in a subsequent post, but it did not go down too well either:

Top image from IUIGA's Facebook page