Founder of sugar daddy website is a S'pore-born nerd

A Hwa Chong alumnus.

Belmont Lay | August 02, 2017, 12:10 PM

What happens when you are born in Singapore and had a hard time approaching girls?

Well, you can start a sugar daddy website later on in life to list one's net worth and women will start throwing themselves at you.

This is what happened to Brandon Wade, a Singapore-born Chinese who is now an American and the founder of a series of sugar daddy websites pairing the rich and the willing.

Here is a Vice video of him published on Aug. 2, 2017:

A former St Andrew's Secondary and Hwa Chong Junior College student who now resides in the United States, his age is listed as between 46 and 47.

He is the founder of SeekingArragement.com, his biggest site, that pairs sugar daddies with sugar babies.

Wade has been accused of many things over the years, such as how his business ventures are fronts for social escort services. But he has rigorously defended his services, saying there are checks done to boot out would-be prostitutes who register with his websites.

In 2015, out of SeekingArrangement.com's 4.5 million active members, 1,200 men and 700 women were from Singapore.

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Defending his business ideas

In 2015, he even defended his highly-transactional and morally-ambiguous business model and himself in a response to The Straits Times:

In an e-mail to this newspaper, he compared a sugar daddy who pays a young woman for companionship to "a rich boyfriend who spoils his girlfriend or a husband who gives his wife an allowance". He asked if the latter should also be considered "prostitution".

Precious little is known about his early days in Singapore, other than his given name was "Lead Wey" previously, according to his own Wikipedia page, and that he has strict parents.

He is also highly educated and ambitious, having graduated from Massachusetts Institute of Technology in 1993 and worked in management consultancy before.

It was previously reported that upon graduating in 1993, Wade opted to stay in the United States instead of returning to Singapore.

His parents had to pay about S$300,000 in damages for breaking his contractual scholarship obligation.

However, the man is definitely not publicity-shy.

In 2012, he was interviewed extensively by The Daily Beast, where he talked about his ideas towards dating and love and his various dating websites that follow a common theme of pairing the rich with the willing.

Via The Daily Beast:

“So many businessmen travel overseas alone and don’t have the money or the time to meet someone,” says Wade. “They are willing to spend money because they want the company of a beautiful woman. And there’s the possibility that they might fall in love.” He adds, “We can tell people: you can aspire for sex, but you shouldn’t expect it.”

Wade's own personal website has him coin a phrase that he has become notorious for: “Love is a concept invented by poor people.”

SeekingArragement.com was founded in 2006.

So, it appears, "Love" and "Sugar Daddies", are concepts that can never get too old.

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