Facebook ad for Giordano National Day polo tees not local enough, apparently
We are Singapore, Singaporecaucasian.
With National Day around the corner, Giordano has come up with a National Day polo tee.
The fashion chain favoured by every auntie and uncle in Singapore, then advertised the apparel using this Facebook ad:
If the polo tops are a little bit too cheesy-looking, the models sure can take that feeling away — by looking gloriously un-local.
Comments in response to the Giordano ad
Some Singaporeans were obviously triggered:
Giordano, realising what was happening, responded to the complaints:
Not good enough
But the questions didn’t stop there, as some questioned if the little girl was adopted.
A recycled ad
Ultimately, thanks to the wonders of the Internet, someone found out that it was just a recycled ad.
Not that it really answers the question about where the little girl came from, but we don’t judge a happy pseudo-Singaporean family anyway.
And if consumers are really underhappy, they can always vote with their wallets, or else, vote here:
Here are totally unrelated but equally interesting articles:
Top image adapted via Giordano’s Facebook post