As anyone following the City Harvest Church case will know, the whole incident revolves around Sun Ho's ill-fated attempt at establishing an international singing career.
The Crossover Project as it was known, was set up for the expressed purpose of converting listeners to Christianity.
Ho released some Mandopop albums, which all did really well.
Her American singles also did commendably well.
Which is amazing for City Harvest and their Crossover Project.
If not for the fact that S$500,000 of the Church's money were used to buy back 32,500 of her Mandarin albums because thousands of copies were left on the shelves.
Better method to gain followers
So, basically, S$24 million was spent on bogus bonds used to fund Ho's music career where money was spent on PR, engaging world renowned producers, buying studio time and other album necessities, only to have the church buy back a sizeable chunk of her albums.
Another $26 million was used to cover up the initial misdeed.
If you are thinking, this seems rather cost ineffective, congratulations, you think like a Justice.
K-pop
Well, Justice Chan Seng Onn, one of the three judges in the City Harvest appeal case, kind of shares your sentiment.
During the Wednesday, Sept. 21 trial, Chan called the method in which City Harvest Church spread its gospel 'very extravagant".
Here is a list of things he decided were better ways to spend the S$24 million.
- Buy television advertisements
- Buy newspaper advertisements
- Engaging K-pop singers
- Then have Kong Hee preach after the concert
All are more effective than developing a singing career for Sun Ho.
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Debatable.
Top image from City News
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