Now that Tiong Bahru has been properly gentrified, which means it has become too cool for its own good as it has lost that up-and-coming vibe, it's time hipsters set their sights on Jalan Besar.
More than a dozen cafes have sprung up in and around this area over the past two years, making it a hotbed of hipster activity.
Here are some of the cafes:
1. Windowsill Pies
The most hipster of all hipster cafes in and around Jalan Besar is this pie shop.
One of the co-owners is Sean Gwee, 22, who was on TV recently:
This guy is a culinary genius. When he was in his teens, he and his brother offered private fine-dining molecular gastronomy degustation dinners.
He is the closest this country will ever get to producing a Ferran Adrià we can call our own.
So, how hipster is his current pie place? Look. There is a permanent wooden tree fixture in the cafe just because.
2. Butter Studio
How do you know if a place qualifies as hipster? There is no one there yet.
This place is on the same stretch as Swee Choon, the overrated dim sum place in Jalan Besar that is perpetually packed and a two-minute walk away.
But none of those mainstream crowds ever want to walk down the street to get here.
There are not many people on a weekend, much less on a weekday.
So, if you want to bring your significant other somewhere far away from the maddening crowd or keep your extra marital affair secret, this is the place to be.
3. Chye Seng Huat Hardware
This place is as famous for its Instagrammable moments as its coffee.
You can slap a filter on every picture you take in this place because this place wouldn't have existed if it weren't for Instagram.
4. The Tiramisu Hero Cafe
Look at that. They even have a fake lawn outside their entrance. No place in Tiong Bahru has a fake lawn.
It even looks like a place right out of a Korean drama series.
5. The Little Prince Cafe
This is one of those places you will miss if you accidentally sneezed or yawned as you walked pass it.
Eyes closed for one second. And you don't see it.
It is so non-nondescript it even tries to obscure itself by putting up a pseudo-Pizza Hut logo.
Yet, it is there. Quietly, in a very hip and confident way, selling its scones and cakes by not pandering to the mainstream City Square Mall-BreadTalk crowd nearby.
It is actually a cafe dedicated to the fictional storybook character, a book that probably only 25 people here have ever read. Why? Beats me.
6. The Sweet Movement
Located along the same stretch in the same building as The Little Prince Cafe is this other unassuming place.
If you were still sneezing or yawning as you walked past, you will miss it too.
They are so hipster they come up with new desserts and flavours every month.
To the hipster, this place is a godsend because it appeals to the true hipster's need to anticipate and appreciate things that are not yet in existence.
7. Cakes Literally
8. The Bravery
Sells one of those poached eggs things.
This is actually a pop-up store/ diner that ran its course for six months from September 2013 to March this year.
It is so hipster it is not even permanent.
And then it's gone.
10. Anythingz Cafe
With a name like Anythingz, yeahz, whateverz rightz.
Not technically a cafe, more like a restaurant, but you get the point.
It is located directly across the road from Lavender Food Square, where the mainstream hoi polloi feast.
12. The Coffee Shot
This place has been described as being not-over-the-top.
Which I guess is a hipster way of saying it caters very well to their quaint taste.
13. L'etoile Cafe
The more juvenile among us will call this place Le'toilet Cafe.
But it is in fact a French-themed Japanese cafe.
So, what's next? A Nigerian-themed Andamanese cafe?
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Top photo from here