Egalitarian Swedish furniture giant Ikea is all clever and at it again.
For this year's April 1 tradition, they are utilising the subtle art of reverse psychology by calling attention to the unsavoury practice of simply letting children run amok with touchscreen handheld devices.
How? Ikea Singapore has declared they are converting their beloved playground in their furniture shops into a tablet heaven catering to lobotomised little ones.
Some of the parents who fall into the honest-to-goodness category who are not in on it, are genuinely concerned as they expressed their sentiments without fail in the comments section of the post.
You can check out Ikea replying them and using reverse parenting on these unsuspecting parents, essentially killing it in there:
Meanwhile, on April 1 in Australia -- since they are always the first continent to experience the future...
Ikea announced they are taking to the skies with the launch of a low-cost airline: FLIKEA.