The Thais have a real knack for making incredibly evocative advertisements.

This latest advertisement will hit home with anyone who has lost someone, struggled against the odds, or had to pick themselves up from a darker place:

It starts off with our protagonist, saddest face lady (who we’ll henceforth refer to as SFL), thanking a client for the opportunity to work for him. He then asks SFL how do opportunities come by:

Is it from:

Or:

Perhaps SFL possesses these traits:

The ad flips things around and suggests opportunities can arise from harsher realities:

That life doesn’t roll out a red carpet for you or SFL:

Or are opportunities what we make of them?

The ad goes on to show SFL gritting her teeth and making a career out of being an insurance agent. Tragedy strikes as one of her client’s daughter requires surgery, but it seems surgery cannot commence until payment is made:

The ad’s worth your five minutes to watch. We won’t spoil the ending for you.

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This tearjerker of a story is sponsored by Thai Life Insurance.