[Update on May 7, 2:24am: This article has been updated with Golden Village's response.]

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Ads to bin your trash have failed to work on at least one movie-goer, who allegedly left a mess following the screening of "Doctor Strange in the Multiverse of Madness" at Golden Village Tampines.

Another patron in the cinema, Catherine Ang, spotted the deed and uploaded it to national feedback page Complaint Singapore, where other disgruntled online users chimed in on the unsanitary and inconsiderate behaviour.

According to Ang, the movie-goer had brought in two bottles of wines, and rolled it under her seat with a stack of disposable cups when she was done with it.

The carpeted ground was seen littered with food and wrappers.

"The mess was a lot worse under the seats," she added.

Ang apparently also witnessed the woman wiping her hands on the headrest of the seat beside her.

This was the aftermath:

Choice of snacks included Pretz biscuit sticks, Calbee prawn crackers, and Cheezels.

Golden Village responds

Responding to queries from Mothership, a spokesperson from Golden Village said that staff would have cleaned the movie halls and removed any trash in line with operational procedures.

Common touchpoints, such as armrests and handrails, are also wiped and disinfected.

The spokesperson added that rather than focusing on patrons who do not "pick up after themselves," they prefer to pay tribute to considerate and civic-minded movie-goers, which make up majority.

You can read the statement in full here:

"As per operational procedure, we have staff clean the movie halls and remove any trash after every movie session. We would also disinfect all halls and wipe down common touchpoints like armrests and handrails.

We have always encouraged movie patrons to be more gracious and considerate towards their fellow movie-goers, GV has over the years run multiple campaigns aimed at increasing awareness of proper cinema etiquettes.

Rather than focus on incidents when patrons do not pick up after themselves, we prefer to pay tribute to the majority of our moviegoers who have shown great civic-mindedness and consideration to dispose of their trash in the bins provided."

Top photo  via Catherine Ang/Facebook