This S$2,277 Adidas x Gucci umbrella can't be used on rainy days because it's not waterproof


Lee Wei Lin | May 17, 2022, 01:48 PM

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Brand collaborations aren't exactly new, but one item from Adidas and Gucci's upcoming capsule collection ⁠— an umbrella ⁠— has raised quite a number of eyebrows in China.

First off, the RMB11,100 (S$2,277) price tag isn't exactly pocket friendly. But what really got people talking was the last line on its description:

This product is not rainproof and is recommended to be used for shading yourself from the sun, or for decorative purposes.

Screenshot from Gucci China's website.

Screenshot from Gucci China's website.

According to 8world, a brand rep has explained that the item is meant to be a collectable rather than an everyday-use item.

Chinese netizens have compared the brolly to AMBUSH's safety pin bracelet, which reportedly retailed for RMB6,810 (S$1,397), and LV x UF's RMB200,000 (S$41,034) bicycle.

Screenshot from AMBUSH China's website.

Screenshot from LV China's website.

While online reactions towards the umbrella haven't been the most positive, we'll have to wait a while to know what collectors think of it, as the capsule collection launches in July.

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Top screenshots from Gucci China's website.