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It's another contender for the battle of packaging as Cheers and FairPrice Xpress are set to launch Sanrio-themed mooncakes for the festivities in September.

There will be three baked mooncake sets under the series, featuring either Hello Kitty or My Melody, in stores from Aug. 17, 2021.

Sanrio Odyssey Music Box

The whole shebang consists of a wind-up music box, six pieces of postcards and envelopes, and lest we forget, four mooncakes:

• Dynasty Amber Walnut Mooncake
• Meteor Wave Cherries Mooncake
• Royale Dark Musang King Mooncake
• Shang-moon Emerald Lotus Salted Egg Lava Mooncake

Early Bird Discount from August 17 to September 8: S$125.90 (U.P S$139.90).

Beauty My Melody Lunch Bag

The lunch bag version comes with two pieces of mooncakes: Chocolate Lotus Caramel Lava Mooncake and Pandan Lotus Mango Lava Mooncake.

The lava is supposed to ooze out, so get your cameras ready or something.

Early Bird Discount from August 17 to September 8: S$58.80 (U.P S$68.80).

Hello Kitty Collector Gift Box

You'll be getting four mooncakes with Hello Kitty motifs:

• Bamboo Charcoal White Lotus Salted Egg Lava
• Durian Lotus Musang King Lava
• White Lotus Double Yolks
• Pandan Lotus Single Yolk

Early Bird Discount from August 17 to September 8: S$79.90 (U.P S$89.90).

The sets are available in limited quantities from Aug. 17 - Sep. 21, 2021, and each comes with their own matching paper bags.

Top image via Cheers and FairPrice Xpress