[Editor's Note: An earlier version of this article stated that Bakery Brera & Fine Foods received 8,000 orders on the first day of the campaign. Low clarified that the bakery received S$8,000 worth of orders. The article has been updated.]
Amid reports of Tan Tock Seng Hospital (TTSH) healthcare workers getting shunned by landlords as a result of the TTSH cluster, one S'pore bakery has taken it upon themselves to show their support for TTSH staff and frontline workers.
Bakery Brera & Fine Foods put up a Facebook post on May 7, urging members of the public to sponsor care packages for TTSH staff in order to help them tide over a stressful period.
The initiative is a joint one, done in collaboration with other food & beverage (F&B) partners such as The Peranakan, Penang Place, and Iron Nori.
Noted many challenges faced by TTSH customers
Speaking to Mothership, the owner of Bakery Brera & Fine Foods, Thrina Low, explained that it all started because many of her regular customers are TTSH staff.
Some later became friends.
She noted a surge in care pack orders between TTSH staff, and upon delving further discovered the "dire" situation on the ground.
These challenges include facing restricted movements (workers would try not to go out for lunch and intermingle with the general community) and increased workload across many departments.
Some were even shunned by members of the public.
To support frontline workers
Low said that she hopes to boost morale and show support for the TTSH staff on "lockdown" with her pastries.
Having organised similar campaigns in the past, Low added that so far, the response has been overwhelming.
The first day (May 7) saw S$8,000 worth of orders placed within the community, a tall order the team is still trying to catch up with.
Low realised that there were many individuals who wanted to reach out to TTSH employees to show solidarity, but just did not know how.
She hopes that the bakery's initiative would make it more convenient for people in the community to turn their support into action.
Low added that she currently has one person on her team dedicated to churning out the pastry orders.
Lunch care packages are coordinated with other F&B partners, after which the deliveries are made in accordance with TTSH's restrictions to deliver to staff on the ground.
If you'd like to sponsor lunch or snack care packages for TTSH staff, you can drop the bakery a private message on Facebook, but do expect some delay as it is still trying to clear its backlog of orders.
You can find the full Facebook post here:
As of May 9, the TTSH cluster is currently the largest active Covid-19 cluster, with a total of 43 cases linked to it.
Various kind initiatives, including this one, have emerged as the hospital put in place necessary restrictions to contain the cluster.
In a Facebook post on May 7, PM Lee also urged Singaporeans to remain united and continue supporting TTSH staff on the frontline.
Top image via Bakery Brera & Fine Foods Facebook