It's the end of an era for some as Häagen-Dazs closes its Holland Village outlet.

The store was spotted with emptied-out premises by a frequent customer, who later shared his loss on Facebook.

The Facebook post was then reposted to private Facebook group Nostalgic Singapore on May 6, 2021.

The customer said that as far as he could recall, the outlet had been around since the 90s.

It was also an outlet that many had visited on special occasions, or when they were in the mood to splurge.

The most recent posts at the location on Instagram were tagged in mid-March.

Majority of staff relocated

In response to queries from Mothership, Häagen-Dazs said that their Holland Village closure, as well as ION Orchard's, happened from March to April 2021.

The ice cream brand also emphasised their new store at Plaza Singapura, which started operations in end-April.

This will also be the first of a series of new shops in the coming months.

Customers can look forward to menu changes such as new cocktail flavours, ice cream cakes, Build-Your-Own Pint, and ice cream pastries.

"As part of this, there have also been some changes in our existing portfolio of shops. The location and size of our shops is very important to being able to give our customers the experience they deserve," the spokesperson for the brand added.

Meanwhile, "majority" of the staff have been relocated to existing outlets.

Top photo via Ahmad Farid Ariffin Esa