Popular game Genshin Impact teamed up with KFC restaurants in China for a crossover event, but it had to be shut down due to its apparent violation of Covid-19 measures.
The crossover event, which was to take place from Mar. 8 to 21, saw themed KFC restaurants in China spruced up with decals and standees of characters from the game.
Genshin KFC setup from Weibo! pic.twitter.com/HT9aF6xxMM— Audi 🚫 QRTs & REPOSTS (@audidraws) March 7, 2021
IF YOU HAVEN'T SEEN, HERE'S THE KFC BEING DECORATED FOR GENSHIN IMPACT AAAAAA pic.twitter.com/w4vAeodClG— Masamune ❄ | pinned giveaways (@Kotaenasai) March 9, 2021
Badge giveaway draws crowds
What drew huge crowds to the KFC outlets were special badges featuring two characters, Diluc and Noelle, dressed in KFC-themed outfits.
The pair of badges would be given out to those who said a specific phrase, "Let's meet in another world, and enjoy delicious food!", when ordering a specific set meal.
The giveaway for the badges was to only take place from Mar. 13 to 14, which may explain the crowds that popped up overnight.
To get the KFC themed Diluc and Noelle pins you must go up to a KFC employee in store and loudly say "Meet in another world, Enjoy delicious food".— Daniel Ahmad (@ZhugeEX) March 12, 2021
Then you will be given the pin with your meal. https://t.co/LgFLfpc7cu pic.twitter.com/B5i9LQiRzt
4:00 AM at Genshin KFC 😶 pic.twitter.com/hQdqMbFdJi— Genshin Impact Memes (@Genshinmem) March 12, 2021
KFC Genshin in Nanjing😳 pic.twitter.com/2rF162HKgE— 萝蕾莱 (@Remi06500144) March 13, 2021
Ok, this is actually getting insane— Daniel Ahmad (@ZhugeEX) March 12, 2021
As per the tweet below, there is a KFC x Genshin Impact collab in China. Starting tomorrow fans can get a pin badge as a bonus
There are already many people lining up outside KFC's across the country at midnight for a chance to get one first https://t.co/BxVaFWn9GV pic.twitter.com/5Chzj741eZ
Event cancelled at two outlets
In an update on Mar. 12, KFC China said on their official Weibo page that they had to cancel the giveaway event at two restaurants in Shanghai and Hangzhou, in view of Covid-19 safety measures.
They apologised for the inconvenience and informed customers that they may apply for a refund for orders made.
The official Weibo account for Genshin Impact apologised as well for the cancellation.
Genshin Impact said on one site that goods from this collaboration will also be sold on their official Tmall online shop after the physical campaign ends.
Top image via Genshin Impact's Weibo