KitKats in Japan appear to have gotten smaller.

A viral tweet on Japan Twitter meticulously examined this hypothesis.

Here it is:

上が従来のキットカット。下がリニューアルしたキットカット。うああああああああああああああああこれ以上キットカットを縮めないでくれえええええええええええ pic.twitter.com/aMrBBLfBWC

— なるみ圭矢(日本共産党・宇美町議) (@narumikeiya) October 4, 2020

Picture says it all actually.

This caused quite the stir among the Japanese community, with many noting that the pricing had remained the same.

Even more in-depth reviews were carried out. The consensus was that the taste was around the same, but it was unclear just how much sugar had been cut.

This is part of KitKat's rebranding efforts.

Here they are announcing the new product.

【本日発売】
みんなの声から...💬
おいしさそのまま❤
新"キットカット"誕生🍫❤#日本全国ブレイク化計画

👇もっと知りたい人https://t.co/ke8CqQW53y pic.twitter.com/LATtiReZKh

— キットカット (@KITKATJapan) September 14, 2020

10 per cent less sugar, according to the tweet.

A claim reiterated in this breezy new commercial.

SoraNews outlined the changes in size.

"...the original KitKat mini would decrease from 11.6 to 9.9 grams, while other mini flavours would decrease from 11.3 to 9.7 grams, with the change coming into effect from September 14."

According to SoraNews, a representative from Nestlé had acknowledged consumer complaints of the new Kit Kat size, but reiterated that the change was implemented due to consumer feedback that “the conventional product size may be too large.”

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Image from narumikeiya