BTS fans raise S$1.3 million for #BlackLivesMatter cause within 24 hours

Team work.

Mandy How | Siti Hawa | June 09, 2020, 12:34 PM

On June 4, Korean boyband BTS took to Twitter to share their support for the #BlackLivesMatter movement.

Big Hit Entertainment, which manages BTS, also revealed that the band has donated US$1 million (S$1,392,350) to the cause, BBC reported.

BTS fans matched group's donation

Shortly after, BTS fans vowed to raise just as much money.

Leading the initiative was One in an ARMY, who collated a list of organisations that the fan base can donate to.

The #MatchAMillion hashtag was trended on Twitter to spread the initiative.

According to Variety, the ARMY fandom managed to raise the sum within 24 hours. 35,609 donors contributed to the cause in the first wave.

One in an ARMY said that the money will go to:

  • Bailouts for those arrested for protesting police brutality
  • Black-led advocacy organisations fighting against systemic injustice
  • Support for the physical and mental health of the Black community

The organisers added said in a press release:

"Black Lives Matter isn’t something that has a time limit. It’s a belief everyone needs to carry in their everyday lives.

[...]

We stand in solidarity with black ARMY. They're an important part of our family. And we stand with black people everywhere. Your voices deserve to be heard."

If you're not familiar with them, One In An ARMY is a "fan collective of volunteers around the globe" that spearheads charity initiatives on a regular basis.

Previously on June 1, the team had already raised US$50,000 (S$69,476) for the same cause in four and a half days.

In response, Kailee Scales, managing director for Black Lives Matter, told Variety:

“Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”

K-pop fans take over #WhiteLivesMatter hashtag

K-pop fans previously used their social media accounts to take over the #WhiteLivesMatter hashtag.

The aim was to drown out racist tweets by flooding the hashtag with various K-pop related content:

https://twitter.com/JeffressSophia/status/1268916174491975680

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Top photo via @AesopsFableFly on Twitter and @bts.bighitofficial on Instagram