JJ Lin has launched a lifestyle concept store in Taipei, offering food, coffee, and fashion under one roof.

At 2,310 square feet, SMUDGEstore is a marriage of two brands by the Singaporean Singer: lifestyle label SMG and cafe Miracle Coffee.

The Taipei outlet follows the opening of the Shanghai store in 2019.

The brand also has another store in Taichung.

Celebrity friends

Celebrities pals such as Jay Chou, Jam Hsiao, Jimmy Lin, and Harry Chang have also turned up to support Lin.

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Brunch, coffee, and Singaporean food

People who cannot cook their own brunch at home can visit the cafe for Souffle Omelette, Sloppy Joes, Pork Ribs, and Maple Chicken Bacon and Waffles.

Lin is also selling The S&M Breakfast, which consists of Kaya and Sugar Toast & Half Boiled eggs and Miracle Milo.

The traditional breakfast set is a homage to Singapore.

Miracle Coffee uses the hand-drip method with a curation of single origin beans from different parts of the world.

There's even a soft serve corner, operating for only four hours a day.

Fashion

The fashion part of the store displays SMG’s latest collections and limited edition Converse sneakers.

The shelves will be updated with new products after its official opening.

Details

SMUDGEstore Taipei

No.8, Lane 169, Section 1, Dunhua South Road, Dayan District, Taipei City (Taiwan)

Opening hours:

Monday - Friday, 8am - 11pm

Food orders from 11am - 10pm

Saturday and Sunday, 10am to 11pm

Last order for food at 10pm

Miracle Coffee X SMG Soft Serve

2pm to 6pm, daily

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Top image via JFJ Productions, JJ Lin's Instagram page