Supermarket in Denmark uses clever price trick to stop sanitiser hoarding. It worked.


Mandy How | March 18, 2020, 06:53 PM

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On Mar. 16, a tweet about a Denmark supermarket went viral.

As a response to Covid-19 hoarding, Hellerup Foodmarket implemented a price trick to stop consumers from buying too many hand sanitisers.

Twitter user @_schuermann explained that the store priced one bottle of sanitiser at kr40 (S$8.47), but sold two bottles at kr 1,000 (S$211.69) each.

Other users generally found it to be a great idea.

The post also found its way to Facebook, where some questions about the strategy were raised.

In their latest Facebook post on Mar. 18, the food store explained their limitations to customers.

Here's a translation, aided by Google:

"Dear customers

We have a great responsibility to keep the business running, and we can only do that with everyone's help and understanding.

I can help in the following way:

  • We ask all customers to respect the distance between each other and our co-workers.
  • Sprinkle (likely sanitise or wash) hands off at the entrance and use gloves.
  • If you are a family, please allow only one person to purchase the purchases if possible.

There may be times when we limit how many customers we accept in the store at one time.

We will keep you informed about any operating changes on Facebook.

Take care and thank you for your understanding."

Top image via @_schuermann on Twitter, Beverly on Google Maps