McDonald's Japan latest dessert pies will hit local outlets on Jan. 15, 2020.
It comes in two flavours, Belgian Chocola and Sweet Fromage, and retails for 150 yen each (S$1.84).
What's unfortunate is the name of the dessert - in Japanese, it's "otona no cream pie", or it's the more salacious English version, "adult cream pie."
It's quite possible that it's not intentional.
"Otona", the word for adult, is also used in many Japanese confectionaries that are less sweet, perhaps because it's seen as more suitable or fitting for an adult.
For example, KitKat has a dark chocolate version of their chocolates in Japan, called "otona no amasa", or "adult sweetness".
As such, McDonald's Japan is just trying to describe their creamy dessert pie which is not cloyingly sweet, rather than hinting at anything raunchy.
Guess we all got to grow up a little.
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Top image via McDonald's Japan's Twitter